Mon–Fri 10am–6pm PT
Wholesale only · Apply for an account
About Prerogatives

Supplying LGBTQIA retail stores since 1989.

Prerogatives started in San Francisco as a distributor for the gay and lesbian market, and has grown into a one-stop wholesale source for independent stores across the country. Today the catalogue holds more than 6,000 products, from pride flags and socks to gifts, clothing and novelties.

We only sell to registered retailers. That lets us keep wholesale pricing fair, stock deep, and the ordering tools built around how store buyers actually work.

Warehouse photo

Why stores work with us

01

One account, 6,000+ products

Hundreds of brands under one order, one invoice and one set of terms.

02

Tier pricing that grows with you

Every store gets its own pricing tier, shown on every product once you log in.

03

Built for fast reordering

Scan a barcode, paste a list or reorder from your purchase history in a few clicks.

04

Real people to talk to

Each account has a named account manager in San Francisco, Monday to Friday.

Team photo
Packing floor
Showroom

Stock your store with Prerogatives

Apply for a wholesale account. Licensed retailers only.